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What If Amazon.com Actually … Is a Horrible Website?

Via Katie Notopoulos This author asks, "How does a powerful, innovative behemoth megacorporation repeatedly fail at its most basic task: running a website?" She admits she cherry-picked her examples, but still makes some good points. Read full... Read more

Google PageRank is Not Dead: Why It Still Matters in 2018

Via Tim Soulo It's a long read, but this article helps explain how links can affect your website's search ranking. Read full article Read more

If You Leave Me Now: The Microcopy of Saying Goodbye

Via Kinneret Yifrah What to say (and what not) to users who’ve decided to leave or declined your incredible offer. Read full article Read more

8 Best Online Reputation Management Tools for Your Brand

Via Search Engine Land As more buyers rely on online research, your brand’s reputation can make or break your business. These 9 handy online reputation management (ORM) tools might help. Read full article Read more

Design Trends From Cyber Monday 2018

Via Sean McGowan The busiest online shopping event of the year provides an opportunity to analyze design strategies some online retailers put in place. Read full article Read more

Signal launches Boston University podcast on major portals

Signal has helped Boston University School of Medicine bring its SCOPE of Pain podcast into the mainstream with access to the series now available through a number of popular podcast portals. With the help of a Signal-developed RSS feed, the series... Read more

The Pitfalls of Running A/B Tests

Via Ariel Verber A/B tests, a way to offer slightly different versions of your product to users of the same initial group, are probably one of the best ways to bring actionable data. But they aren't without pitfalls. Read full article Read more

7 Ways To Design for a Global Audience

Via Suzanne Scacca  | @sescacca The matter of geography in web design is an important one to consider and could have a significant impact on your conversion rate if not handled properly. Read full article Read more

How to Create a Newsletter That Truly Drives Results

Via Etienne Garbugli If you don’t nurture your leads, they won’t know who you are and they’ll unsubscribe, or worst, mark your emails as spam. This article talks about creating nurturing emails that perform, newsletters or not. Read full article Read more

Signal launches Parsons Platform

Signal has made-live Housing Vermont's Parsons Platform website. Parsons Platform is an exciting new initiative from the Burlington-based non-profit housing development company that aims to improve energy-efficiency of residential structures... Read more

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