Via Dominique Jackson | @djthewriter
Social media can benefit businesses of any size. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.
Read full...Read more
Via Nina Zipkin | @NinaZipkin
When you're launching a business, certainly one way you hope to catch on with customers is through word of mouth. But what is it about a company -- or even a cat video -- that inspires people to click that share button...Read more
Via Patrick Whatman | @mrwhatman
Social media marketing is bigger than ever. You basically have to be doing it. Trouble is, that means it’s competitive. To make a dent, you need a great strategy.
We’ve found some tools that’ll automate steps...Read more
Via Avinash Nair | @AviNair52
There's a science behind what kind of content does well online. Even having all the right ingredients doesn't guarantee that an item will go viral. So what makes content shareable? Is it the image, the catchy headline...Read more
Via Jennifer Beese | @jenniferbeese
Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. It’s an easy way to reward brand loyalty and pick up some new followers or leads along the way.
Similar to...Read more
Via Jennifer Beese | @jenniferbeese
You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. When it comes to gaining traction...Read more
Via Jim Belosic | @shortstacklab
When it comes to connecting with customers - both existing and new - few things beat social media contests, giveaways, and sweepstakes.
Contests excite fans of a brand and, when done right, encourage...Read more
Via Nick Weber | @n_web
If you see a live video, wouldn't you feel a heightened need to watch it? Right there in that moment, you get to share an experience with the videographer and other fans.
In the era of social media, live video has a unique...Read more
Via Jay Baer | @jaybaer
There's been a LOT of chatter recently among the social media cognoscenti about the emergence of Snapchat, but many people have wisely taken these entreaties with a grain of salt. Some of these "influencers" tend to hype up...Read more
