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An Introduction to Social Media for Business

Via Dominique Jackson | @djthewriter Social media can benefit businesses of any size. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Read full... Read more

Social Media Design Tips: 11 Principles & Tactics to Enhance Your Images

Via Brian Peters | @Brian_G_Peters Rely on these 11 simple design principles to help make the image creation process easy. Read full article Read more

What Gets Shared Online? Depends How You See It

Via Nina Zipkin | @NinaZipkin When you're launching a business, certainly one way you hope to catch on with customers is through word of mouth. But what is it about a company -- or even a cat video -- that inspires people to click that share button... Read more

6 Killer Tools for Better Social Marketing

Via Patrick Whatman | @mrwhatman Social media marketing is bigger than ever. You basically have to be doing it. Trouble is, that means it’s competitive. To make a dent, you need a great strategy. We’ve found some tools that’ll automate steps along... Read more

5 ways to make social media posts more sharable

Via Avinash Nair | @AviNair52 There's a science behind what kind of content does well online. Even having all the right ingredients doesn't guarantee that an item will go viral. So what makes content shareable? Is it the image, the catchy headline... Read more

How to Run an Actual Engaging Twitter Contest

Via Jennifer Beese | @jenniferbeese Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. It’s an easy way to reward brand loyalty and pick up some new followers or leads along the way. Similar to... Read more

Guide to URL Shortening and Tracking for Social Media

Via Jennifer Beese | @jenniferbeese You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. When it comes to gaining traction... Read more

Boost Your SEO Efforts Through Social Media, Contests and Giveaways

Via Jim Belosic | @shortstacklab When it comes to connecting with customers - both existing and new - few things beat social media contests, giveaways, and sweepstakes. Contests excite fans of a brand and, when done right, encourage sharing and... Read more

What Happens When You Engage Fans With Facebook Live

Via Nick Weber | @n_web If you see a live video, wouldn't you feel a heightened need to watch it? Right there in that moment, you get to share an experience with the videographer and other fans. In the era of social media, live video has a unique... Read more

5 Snapchat Statistics That Prove Its Power

Via Jay Baer | @jaybaer There's been a LOT of chatter recently among the social media cognoscenti about the emergence of Snapchat, but many people have wisely taken these entreaties with a grain of salt. Some of these "influencers" tend to hype up... Read more