Search Engine Optimization (SEO)

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Does Chasing a #1 Search Engine Ranking Justify Your Time and Money?

Via Neil Patel | @NeilPatel Getting the #1 ranking for your keywords in is the holy grail in Search Engine Marketing (SEO), but as Neil Patel reminds us there's more to it than your ranking. Reaching for the #1 slot may not be in the best interest... Read more

3 Upcoming Trends in Paid Search

Via Mona Elesseily | @webmona Recently, we've seen some fairly significant changes on the search engine results pages (SERPs). Right-rail ads have disappeared, and on mobile, we're seeing more prominent placement of Google Shopping ad units. This... Read more

6 Ways Social Media Affects Content Marketing and SEO

Via Jayson Demers | @jaysondemers Social media affects content marketing and SEO in both direct and indirect ways, and can greatly enhance the overall value of your multifaceted online marketing campaign. When working together, each influences and... Read more

How To Get Started With Accelerated Mobile Pages (AMP)

Via Paul Shapiro | @fighto This past October, Google announced Accelerated Mobile Pages (AMP), a very accessible framework for creating fast-loading mobile web pages. The open-source initiative is designed to enable publishers to easily improve... Read more

How to Optimize Your Social Media Posts for Search Engines

Via Vlad Rascanu | @VladRascanu Today, social media platforms have become a multi-billion dollar industry of their own. With such insane popularity, social media absolutely shouldn't be disregarded by marketers, especially when you are trying to... Read more

How to Calculate the ROI of Your SEO Campaign in Google Analytics

Via Adam Frankel | @FrankelInteract Estimating ROI of a company's SEO effort is a common issue most of the SEO managers face today. Measuring SEO performance is not such a simple task. What if someone searched for a keyword, came to your site,... Read more

A Complete Guide to Hashtag Analytics

Via Dominique Jackson | @djthewriter By using hashtag analytics, you'll be able to run better campaigns, get details on your target audience and optimize your social media posts for more exposure, and using hashtags could help with SEO as well. In... Read more

The Basics of Keyword Research for Content Marketers

Via Annie Sisk | @AnnieSisk It's understandable when you consider that the details of how search engines go about indexing and ranking web pages are quite literally super-secret, kept under lock and key, protected by multi-million dollar non-... Read more

6 Trends In SEO To Look Out For In 2016

Via Cormac Reynolds on @socialmediaweek The changes that are coming in the New Year are going to be great for web managers who take care of their sites and are not intimidated by Google. Google changes the way it ranks websites dozens if not... Read more

SEO: The Best URLs Contain Keywords

Via Jill Kocher | @jillkocher Optimizing URLs to contain keywords is good for search engine optimization and also helps consumers recognize the content they'll see when they click a link from search results pages. Because customers are more likely... Read more