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When People Search for How-to Videos, They're Looking for Help

Via Think with Google | @ThinkwithGoogle For big projects and small fixes, people look for how-to videos on YouTube, increasingly on mobile. Of smartphone users, 91% turn to their devices for ideas while completing a task.  Most marketing plans... Read more

Speed Is Key: Optimize Your Mobile Experience

Via Think with Google | @ThinkwithGoogle People's patience for a cumbersome and clumsy mobile site or app is waning. Mobile has trained all of us to expect to get what we want, in the moment we want it. Consumers expect to move through a brand's... Read more

How the Internet of Things impacts marketing

Via i-Scoop |  As the number of IoT connected devices approaches 2.9 billion, how will marketers take advantage of a deluge of new consumer behavior data? Marketers will have exposure to more information than they ever dreamed of, but will they be... Read more

The Ultimate Mobile Email Statistics Overview

Via Jordie van Rijn | @jvanrijn Smartphones and tablets represent a massive part all email interactions & revenue. But just how massive? I searched near and far for all (useful) available statistics and compiled the ultimate mobile email... Read more

Top 10 Mobile BI Design Trends

Via Marissa Davis | @marissar Mobile is changing the way we work. Whether we're paying bills, reading the news, or purchasing goods, we're doing it all on mobile devices. And it's changing the way businesses need to deliver information. Take a look... Read more

84% of Millennials Act on Push Notifications

Andrew Corselli via Direct Marketing | @DirectMarketingNews A recent study found 84% of Gen Y acts on push notifications for location-based apps. As a marketing professional, it's hard to overlook these numbers especially if you are trying to reach... Read more

Heartbleed Update: How to Create Strong Passwords

If you're not changing your important passwords this weekend you're at risk. Just do it. What's the big deal? Think of it as spring cleaning; a good time to get your passwords organized and get some strong passwords in place. Our advice to all our... Read more