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7 Ways to Use Facebook's Search to Improve your Page

Via Mike Gingerich | @mike_gingerich You know that little search field at the top of your Facebook page? It can bring results for your business when used the right way for research. Facebook’s search is called Graph Search and it takes into... Read more


Via Isabella Andersen on @socialmedia2day With more than 1 billion daily active users and the option to search for local businesses, Facebook is the place to be for small business owners. And savvy business owners know it of the 3 million... Read more

Facebook changes News Feed to favor time spent, publisher diversity

Via Jordan Valinsky | @jordan327 Facebook announced a number of tweaks to the News Feed algorithm last week. The social network is putting greater emphasis on engagement time, or how long people tend to spend on a given post. While liking or... Read more

How to Start Creating Facebook Instant Articles for Your Blog: Facebook and WordPress Team Up

Via Ash Read | @Ashread_ Facebook is preparing to roll out Instant Articles to publishers —of any size, anywhere in the world—next month by the start of their F8 conference, on April 12 and 13. This plugin enables anyone with a WordPress blog to... Read more

8 Strategies for Getting More Likes on Facebook

Via Sarah Dawley | @sarahdawley What you post on Facebook won't reach every single person who has liked your Page. This is because the number of likes your Page has isn't the guaranteed size of your audience, it's the potential size of it. For all... Read more

Can Facebook’s Reactions Actually Help Businesses Better Understand Fans?

Via Justin Lafferty | @jlafferty21 Facebook recently launched the long-tested Reactions feature, allowing users to emote with more than a simple like. For those done decrying the lack of a dislike button, this might actually help Facebook page... Read more

Facebook Contest Ideas for Your Business

Via Jennifer Beese | @jenniferbeese When done right, a social media contest can be a great vehicle for driving engagement and rewarding brand loyalty. It's also an easy way to get new Likes, email subscribers and sales leads for your business.... Read more

6 Facebook Features Marketers Need to Know

Sarah Snow, via @socialmedia2day Facebook is constantly adding new features to improve the user experience of Facebook users. Do you know what a "Facebook Beacon" is or how to leverage it? Learn what it is because Facebook is where more of your... Read more