Via Aaron Beashel | @aaronbeashel
Do you ever wonder what your subscribers look at when they open and read your email? Where do their eyes go? Are they drawn to visuals over text? Eye tracking studies can answer all these questions.
Read the full...Read more
Via i-Scoop |
As the number of IoT connected devices approaches 2.9 billion, how will marketers take advantage of a deluge of new consumer behavior data? Marketers will have exposure to more information than they ever dreamed of, but will they be...Read more
Via Jordie van Rijn | @jvanrijn
Smartphones and tablets represent a massive part all email interactions & revenue. But just how massive? I searched near and far for all (useful) available statistics and compiled the ultimate mobile email...Read more
Via Douglas Burdett | @ArtilleryMarket
Social media is an excellent way to share your content and extend your reach, but it's generally only going to be seen when your fans and followers are engaged in social media and happen to see it in the...Read more
Via Beth Haydon | @bethjhayden
Autoresponders are the hardest-working, unsung heroes of content marketing. They're a series of emails you write once and set up to send out at pre-set intervals to anyone who asks for them. When used correctly,...Read more
Via Gerald Marshall | @Gerald_Marshall
In a recent Ascend2 study, 65% of respondents said a meaningful call to action was THE most effective way to increase click-through rates. Improving a call to action (CTA) can be a complex thing and especially...Read more
Via Tanya Wheeler Berliner | @tanyawb
Wasting preheader space with "having trouble viewing this email" is a huge mistake. Just repeating your subject line text isn't winning you any points either. Here are a few ways to maximize your preheader...Read more
I came across a pretty cool bit of information today thanks to John Caldwell at Red Pill Email. Yesmail released their 3Q Benchmark Report on Email Marketing. The report is titled “The Year of the Smartphone” and that probably isn't, (it shouldn’t...Read more
