Content Management Systems
The wizards behind the curtain
Modern websites depend on advanced software programming for efficiency of operation, speed, interactive functionality, database-driven dynamic content, security, and for a host of other things. Today, software engineering is a critical part of the entire web development process.
At Signal we employ our own top-quality programming staff, along with an excellent graphic design staff. While many web development companies separate these two functions, we prefer to blur the separation. In Signal's approach we bring programming and graphics professionals into close daily collaboration to integrate these two critical parts of our process.
It's all code
All webpages are ultimately driven by code, so great programming is essential to website success. But clients don't set out to "buy code." They only buy code to realize their business goals. Modern, state-of-the-art websites are increasingly dependent on a deep integration among complex business-specific elements such as user input, database-driven content and legacy system data — all of which are dynamic and refuse to stop evolving.
What's more, the programming code is inevitably constrained by carefully-determined graphic specifications that are set by the graphic designers. Real integration of all these elements is a tall order for programmers and designers alike. When everything works right, the end result is a beautiful balance among technical, aesthetic and institutional goals. When these forces are not in balance, the result is an ineffective, disjointed final product.
Programming at the heart of the new economy
Increasingly, websites are more than mere brochures for products and services, and more than just transaction systems that place orders and collect money for products. Today we see websites that present totally new kinds of services — services that weren't possible before the Internet; services that've emerged out of the inherent connected-ness of the global network.
These new kinds of web services typically rely on the programmed juxtaposition of previously un-connected layers of information, and so satisfy end users in totally novel ways. This is where the new economy is most vibrant and exciting. It takes creative programmers and very tech savvy designers to meet the challenge of this new landscape.
Balance is everything
Signal programmers have developed their craft to reflect the latest and best programming ideas, and to accommodate the ever-changing requirements imposed by clients. Likewise, Signal graphic designers have learned how to shape web graphics to communicate effectively in today's marketplace, and to take advantage of smart and efficient programming opportunities.
Website development at Signal has become an intense dialog between the ideal and the possible, and between beautiful pixels and beautiful code.