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If You Leave Me Now: The Microcopy of Saying Goodbye

Via Kinneret Yifrah What to say (and what not) to users who’ve decided to leave or declined your incredible offer. Read full article Read more

How to Write an About Page That People Will Actually Read

Via MeetEdgar | @meetedgar The about page is an essential part of every small business and personal brand — after all, your clients want to know who you are before they do business with you! Simple, right? Well, maybe. But it doesn’t always feel... Read more