Via Marli Mesibov | @marsinthestars
Webpage length doesn’t have a rule. It has guidelines. Here are a few myths to avoid and guidelines to follow when writing page content.
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Via Ben Robertson
Marketing is full of possible avenues to take and places to invest your budget, but if you understand what drives customers to make decisions, a few simple changes to your store can work with their cognitive biases and increase...Read more
Via Stephen Moyers
Your website’s search function could be damaging your conversion rates. And if it’s not acting as a bane to your conversion rates, it could be doing something almost as bad: not helping them either.
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Via Ben Bate
Dark UX patterns help companies maximize profits, but at the expense of the most vulnerable, and by damaging the web for everyone.
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Via Audrey Menager
In this second article from Audrey, she gives advice on how to produce a really effective call-to-action (CTA). Don’t neglect the power of CTA because it encourages visitors to take the desired action.
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Via Audrey Menager
The user experience and design of landing pages determine whether people convert and that's why they shouldn't be underestimated. In this article, Audrey Menager gives guidance on how to achieve an effective design.
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Via Justin Baker | @justinucd
A/B testing for many companies becomes a band-aid for poor value propositions. If your content is not being shared, maybe your content is actually not share-worthy, regardless of how amazing you make your “Share Now!”...Read more
Via Nick Patel | @NickMarcom
You might think offering as many options as possible makes users more likely to purchase at least one thing from your website. However, it often distracts the user who will then put off the decision-making process and...Read more
Via SurveyReviews.net
A well-designed survey, coupled with incentives and techniques to elicit response, can help guarantee a healthy response rate.
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Via Michael Smith
To get people to complete your forms, they need to notice them first. And color plays a big role in whether or not visitors see a form on your site.
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