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Keyword Research: A Key Element of SEO & Content Marketing

Via Trond Lyngbø | @TrondLyngbo Imagine you're in an auditorium, facing a large audience of your best customers. You're getting ready to speak to them. You can say whatever you want, but there's just one condition: As soon as you complete your... Read more

The 2016 State of Link Building Survey - Results & Analysis

Via Nicholas Chimonas | @NChimonas SEO futurists have predicted the death of links as a ranking signal for years on end. That hasn't happened yet, and I'm happy to say that link building as a practice has greatly evolved. But rapid change often... Read more

6 strategies to build links for your small business website in 2016

Via Pratik Dholakiya | @DholakiyaPratik Link building remains the cornerstone of most search engine optimization efforts. According to Moz's "2015 Search Engine Ranking Factors Study," links have the strongest association with higher search... Read more

Do New Top-Level Domains Affect SEO?

Via Michael Keshen | @michaelkeshen With hundreds of top-level domains to end a domain name with — ranging anywhere from .xyz to .pizza — there has never been a better time to find a domain that perfectly matches your name or brand. Since these... Read more

Google to boost mobile-friendly algorithm this coming May

Via Barry Schwartz | @rustybrick Google announced on the Webmaster blog that they are going to be boosting the effects of themobile-friendly algorithm they launched back on April 21, 2015. The mobile-friendly algorithm is a page-by-page signal, so... Read more

How to Identify Long-Tail Keywords for Your SEO Campaign

Via Jayson DeMers | @jaysondemers People's keyword searches are increasingly moving toward long-tail because natural language search is becoming more popular and pervasive, especially with the momentum of mobile technology and search. But unlike... Read more

FAQ: All About The Changes To Google’s Ad Layout On Desktop Search Results

Via Ginny Marvin | @ginnymarvin On a Friday afternoon — last Friday, February 19, 2016, to be exact — Google confirmed that search results pages on desktop will no longer show text ads in the right sidebar. Instead, as many as four text ads will... Read more

How to Optimize Your Social Media Posts for Search Engines

Via Vlad Rascanu | @VladRascanu Today, social media platforms have become a multi-billion dollar industry of their own. With such insane popularity, social media absolutely shouldn't be disregarded by marketers, especially when you are trying to... Read more

5 Simple Strategies To Improve Your Blog’s Search Rankings

Via Daniel Faggella | @CLVboost Whether you're a B2B or B2C marketer, there's ample opportunity to boost your search engine rankings through blogging. However, you can't implement a short-term approach to build a long-term source of organic traffic... Read more

10+ Ways to Harness Local SEO for Your Real Estate Marketing

Via Seth Price | @sethstuff Confirming the importance of optimizing for local, a Google report from April 2015 found that Google searches containing "near me" have multiplied 34 times since 2011, and it's no different in the real estate space: The ... Read more