Via Barry Schwartz | @rustybrick
Google is constantly playing around and testing user interfaces for their search results and other services. Just recently, we captured them testing black instead of blue links in the main search results. Now, we...Read more
Via Jim Belosic | @shortstacklab
When it comes to connecting with customers - both existing and new - few things beat social media contests, giveaways, and sweepstakes.
Contests excite fans of a brand and, when done right, encourage sharing and...Read more
Via Shaun Anderson | @Hobo_Web
Text in Alt tags are 'counted' by Google (and Bing) on a page level, but be careful over emphasizing them – as with every element of SEO in 2016. A lot of websites penalized for over-emphasizing invisible elements on...Read more
Via Erin Everhart | @erinever
When it comes to digital marketing, SEO and PR go together like peanut butter and jelly.
With a newly integrated and constantly evolving digital landscape, marketing and communication channels are working together...Read more
Via Rand Fishkin | @randfish
Keyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness....Read more
Via Matt Dawson from Matt Dawson's Digital Marketing Blog
SEO is not always that straight-forward. There are many SEO agencies that will offer companies services to improve their SERP visibility however, some agencies (and individuals) do not play...Read more
Via Matt Clough | @MattJClough
The days of using underhand tactics like hidden text and keyword stuffed title tags to influence search rankings may be rapidly retreating into the mists of time, but as much as search engine optimisation (SEO) is...Read more
Via Barry Schwartz | @rustybrick
Google is now issuing a new type of warning to site owners if their site is not mobile-friendly. The new warnings show directly in the mobile search results, but only to the site owner, when Google knows that the...Read more
Via Trond Lyngbø | @TrondLyngbo
Imagine you're in an auditorium, facing a large audience of your best customers. You're getting ready to speak to them. You can say whatever you want, but there's just one condition: As soon as you complete your...Read more
Via Nicholas Chimonas | @NChimonas
SEO futurists have predicted the death of links as a ranking signal for years on end. That hasn't happened yet, and I'm happy to say that link building as a practice has greatly evolved.
But rapid change often...Read more
