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Understanding how users, not algorithms, search online will help your SEO

Via Sean Guillory Studying how end users, not algorithms, search for solutions online can help improve your SEO efforts. Read full article Read more

5 Reasons Your Content Doesn’t Attract Links (and How You Can Fix It)

Via Neil Patel | @neilpatel Most off-page SEO has to do with just one activity — link building. When Google sees a piece of content getting links for a particular keyword, it knows that the content must be good and relevant for that keyword. Read... Read more

AdWords' new extra headline: 7 ways to make the most of it

Via Matt Lawson | @onemanisthelaw During a Google Performance Summit Keynote, a wide range of exciting new stuff was introduced, most noticeably were the expanded text ads. Currently being tested are ads with two 30-character headlines and one 80-... Read more

Google launches business-friendly tool that tests your website mobile-friendliness & page speed

Via Barry Schwartz | @rustybrick Google announced on the Google Small Business blog that they have released a new landing page to test your website’s mobile-friendliness and page speed for desktop and mobile all in one place. This tool should... Read more

SEO or Content Marketing? Here's How to Rock Both

Via Goran Mirkovic | @ClemmRusty When it comes to SEO and content marketing, people constantly feel like one is more important than the other. For most inexperienced online businesspeople, SEO seems as something that is essential to their websites... Read more

Google continues testing new search results interfaces

Via Barry Schwartz | @rustybrick Google is constantly playing around and testing user interfaces for their search results and other services. Just recently, we captured them testing black instead of blue links in the main search results. Now,... Read more

Boost Your SEO Efforts Through Social Media, Contests and Giveaways

Via Jim Belosic | @shortstacklab When it comes to connecting with customers - both existing and new - few things beat social media contests, giveaways, and sweepstakes. Contests excite fans of a brand and, when done right, encourage... Read more

How Many Words In ALT Text For Google?

Via Shaun Anderson | @Hobo_Web Text in Alt tags are 'counted' by Google (and Bing) on a page level, but be careful over emphasizing them – as with every element of SEO in 2016. A lot of websites penalized for over-emphasizing invisible elements on... Read more

5 ways SEO and PR should be working together

Via Erin Everhart | @erinever When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. With a newly integrated and constantly evolving digital landscape, marketing and communication channels are working together... Read more

A Step-by-Step Process for Discovering and Prioritizing the Best Keywords

Via Rand Fishkin | @randfish Keyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness.... Read more