Via Neil Patel | @neilpatel
Most off-page SEO has to do with just one activity — link building. When Google sees a piece of content getting links for a particular keyword, it knows that the content must be good and relevant for that keyword.
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Via Matt Lawson | @onemanisthelaw
During a Google Performance Summit Keynote, a wide range of exciting new stuff was introduced, most noticeably were the expanded text ads. Currently being tested are ads with two 30-character headlines and one 80-...Read more
Via Barry Schwartz | @rustybrick
Google announced on the Google Small Business blog that they have released a new landing page to test your website’s mobile-friendliness and page speed for desktop and mobile all in one place. This tool should...Read more
Via Goran Mirkovic | @ClemmRusty
When it comes to SEO and content marketing, people constantly feel like one is more important than the other. For most inexperienced online businesspeople, SEO seems as something that is essential to their websites...Read more
Via Barry Schwartz | @rustybrick
Google is constantly playing around and testing user interfaces for their search results and other services. Just recently, we captured them testing black instead of blue links in the main search results. Now,...Read more
Via Jim Belosic | @shortstacklab
When it comes to connecting with customers - both existing and new - few things beat social media contests, giveaways, and sweepstakes.
Contests excite fans of a brand and, when done right, encourage...Read more
Via Shaun Anderson | @Hobo_Web
Text in Alt tags are 'counted' by Google (and Bing) on a page level, but be careful over emphasizing them – as with every element of SEO in 2016. A lot of websites penalized for over-emphasizing invisible elements on...Read more
Via Erin Everhart | @erinever
When it comes to digital marketing, SEO and PR go together like peanut butter and jelly.
With a newly integrated and constantly evolving digital landscape, marketing and communication channels are working together...Read more
Via Rand Fishkin | @randfish
Keyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness....Read more
