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How Mobile Has Rewritten the Rules: 4 Marketing Innovators Explain

Via think with Google The shift to mobile is increasing consumer expectations while presenting new opportunities and challenges for marketers. Mobile has added a level of complexity that simply didn’t exist before. Read full article Read more

Find Out How You Stack Up to New Industry Benchmarks for Mobile Page Speed

Via Daniel An The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis. Yet 53% of visits are abandoned if a mobile site takes longer than three seconds to load. That's a big problem. Read full... Read more

7 Ways to Use Transactional SMS Messaging

Via Listrak Transactional SMS messages based on triggered events are designed to increase loyalty, prevent lapsed buying behavior and re-engage consumers that represent the most value to your brand. This article presents some examples of how... Read more

Top Reasons Why You Need A Mobile-Friendly Website

Via CyberMark Mobile responsiveness refers to a website’s ability to respond to and adapt its layout or content to a different screen size. Provide a positive experience on your website, and visitors are more likely to convert to customers. Read... Read more

75% of Marketers Optimize Mobile Sites

Via Heather Fletcher | @heatherreporter Mobile-optimized websites dominated in 2016, with 75 percent of responding marketers saying they invested in making their sites accessible to the devices. That number’s grown in 2017, as even Google demands... Read more

SMS Helps Retailers with Sales and Customer Engagement

Via Andy Shirey | @AndyShirey Ninety-seven percent of United States smartphone users are texting at least once a day. On top of that, 75 percent of millennials choose to text over taking a call. These numbers are not just a mobile marketer’s hopes... Read more

Mobile Internet Use Passes Desktop for the First Time

Via Darrell Etherington | @etherington More users around the world are accessing the Internet from mobile devices than from desktop computers for the first time, according to Internet monitoring firm StatCounter. The combined traffic from mobile... Read more

How to Drive Growth in a Mobile-First World

Via Think With Google Mobile offers hundreds of new opportunities to deliver value to consumers in moments of need. Read full article Read more

How mobile has redefined the consumer decision journey for shoppers

Via Think With Google When people shop, their smartphone is now their go-to advisor and assistant. For retailers, this means big opportunities to be there and be useful in shoppers' micro-moments. Read the full article Read more

Why Marketers Should Care About Mobile Page Speed

Via Daniel An | @danielytan & Pat Meenan | @patmeenan People use their mobile devices to shop more than ever before. But the average mobile retail site doesn't live up to expectations — leading brands to lose customers and sales. Find out which... Read more