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Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz and Skyrocket Referral Sales

Via Matt Warren | @mattwarren78 Finding new ways to generate e-commerce sales is getting tougher. Competition is fierce. And simply having a presence and a nice looking web store is no longer enough to make you stand out. But there’s one powerful... Read more

9 Great Call To Action Examples for B2C Marketing

Via Megan Duffy Including calls to action (CTAs) on your website is essential in driving users down the funnel to a sale. Here's a look at some great real-life call to action examples. Read full article Read more

3 Digital Marketing Strategies That Won’t Cost You a Dime

Via Timothy Johnson | @atimjohnson There are some digital marketing channels and tactics you can tackle at no out-of-pocket cost, and a decent learning curve, that can really make a difference for your business. Read full article Read more

The 7 Rules of Respectful Marketing

Via Lewis Gersh | @lewisgersh As more people implement ad blockers and brand safety takes on new urgency, columnist Lewis Gersh discusses how brands can put the customer experience front and center. Read full article Read more

Why You Need Social Proof on Your Website

Via Rachel Perlmutter | @artofonline New clients these days are looking at what other people are saying about you or your product. Learn how to collect the right testimonials and get your business the social proof it needs to earn more customers.... Read more

10 Tips for Clients to Give Productive Creative Feedback to Agencies

Via Tom Denari | @TomDenari Ten approaches that can make your interactions more productive — and their work more effective. Read the full article Read more

Using Video in Your Marketing Strategy - Keys to Success!

Via Margot Mazur | @margotcodes Your content is what connects you to the people who care about your business. It's more than a hastily put together blog post or tweet. Your content and marketing materials depict who you are, what your business is... Read more

How to Run an Actual Engaging Twitter Contest

Via Jennifer Beese | @jenniferbeese Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. It’s an easy way to reward brand loyalty and pick up some new followers or leads along the way. Similar to... Read more

The Shocking Truth About Surprise-And-Delight Strategy

Via Samuel Greengard | @samthewriter Over the past decade, the phrase "surprise and delight" has emerged at the center of marketing. The idea that it's smart for a business to introduce experiences that slide the dial from "mundane" to "awesome"... Read more

The loyalty funnel: 3 KPIs for measuring customer retention

Via Jordan Elkind | @custora As retailers move from acquisition-heavy marketing tactics to a more balanced view of how to find and keep great customers, loyalty and retention marketing have become stronger priorities for today's data-driven... Read more