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Increasing Revenue Through Abandoned Cart Messaging and Incentives

Via Brandon at MailChimp | @MailChimp Online shopping carts are abandoned for a number of reasons. Maybe a customer has second thoughts, maybe a website times out, or—and let's be real here—maybe the customer just got distracted by a cute animal... Read more

5 Steps to Building a Pop-Up Email Strategy That Won't Annoy Readers

Via Alex Bashinsky | @abashinsky A pop-up strategy can be extremely effective when it comes to collecting emails. It brings direct attention to the email sign-up request, but it has to be executed with craft. If you create a pop-up and the timing,... Read more

7 Email subject line myths exploded

Via Tim Watson | @tawatson Interested in some ideas to improve email marketing response rates by NOT following subject line "best practices"? Click rates can be doubled by creating the right subject line. More typical click rates uplift through... Read more

Responsive Design Mobile Marketing Emails Generate 24% More Clicks

Via Amy Gesenhues | @AmyGesenhues According to new data from email marketing provider Yesmail, brands that embrace responsive design for all of their mobile email marketing efforts earn 24% more clicks than brands not using responsive design, but... Read more

Using Email To Drive Your Brand Value To Greater Heights

Via Paul Ford | @paulford As engagement strategies continue to evolve, it's very important to seize every opportunity available to reinforce your brand to customers and prospects. Email remains one of the best channels for developing a brand.... Read more

Welcome Emails (Part 2): Are You Missing Opportunities

[ Part 2 of this two-part article identifies content opportunities with benefits for both you & your subscribers. Part 1 focused on Welcome email generalities. ] When we last left I said Part 2 of this article would identify content... Read more

Welcome Emails (Part 1): Are You Missing Opportunities?

[ Part 1 of this two-part article focuses on Welcome email generalities. Part 2 will identify content opportunities with benefits for both you & your subscribers. ] At this point in our technology driven world most people probably know what a "... Read more

The Ultimate Mobile Email Statistics Overview

Via Jordie van Rijn | @jvanrijn Smartphones and tablets represent a massive part all email interactions & revenue. But just how massive? I searched near and far for all (useful) available statistics and compiled the ultimate mobile email... Read more

Why Email Marketing Trumps Social Media

Via Douglas Burdett | @ArtilleryMarket Social media is an excellent way to share your content and extend your reach, but it's generally only going to be seen when your fans and followers are engaged in social media and happen to see it in the... Read more

How to Write a Heroically Effective Email Autoresponder Series

Via Beth Haydon | @bethjhayden Autoresponders are the hardest-working, unsung heroes of content marketing. They're a series of emails you write once and set up to send out at pre-set intervals to anyone who asks for them. When used correctly,... Read more