Via Alex Bashinsky | @abashinsky
A pop-up strategy can be extremely effective when it comes to collecting emails. It brings direct attention to the email sign-up request, but it has to be executed with craft. If you create a pop-up and the timing,...Read more
Via Tim Watson | @tawatson
Interested in some ideas to improve email marketing response rates by NOT following subject line "best practices"?
Click rates can be doubled by creating the right subject line. More typical click rates uplift through...Read more
Via Amy Gesenhues | @AmyGesenhues
According to new data from email marketing provider Yesmail, brands that embrace responsive design for all of their mobile email marketing efforts earn 24% more clicks than brands not using responsive design, but...Read more
Via Paul Ford | @paulford
As engagement strategies continue to evolve, it's very important to seize every opportunity available to reinforce your brand to customers and prospects. Email remains one of the best channels for developing a brand....Read more
[ Part 2 of this two-part article identifies content opportunities with benefits for both you & your subscribers. Part 1 focused on Welcome email generalities. ]
When we last left I said Part 2 of this article would identify content...Read more
[ Part 1 of this two-part article focuses on Welcome email generalities. Part 2 will identify content opportunities with benefits for both you & your subscribers. ]
At this point in our technology driven world most people probably know what a "...Read more
Via Jordie van Rijn | @jvanrijn
Smartphones and tablets represent a massive part all email interactions & revenue. But just how massive? I searched near and far for all (useful) available statistics and compiled the ultimate mobile email...Read more
Via Douglas Burdett | @ArtilleryMarket
Social media is an excellent way to share your content and extend your reach, but it's generally only going to be seen when your fans and followers are engaged in social media and happen to see it in the...Read more
Via Beth Haydon | @bethjhayden
Autoresponders are the hardest-working, unsung heroes of content marketing. They're a series of emails you write once and set up to send out at pre-set intervals to anyone who asks for them. When used correctly,...Read more
Via John Bonini | @bonini84
For the vast majority of marketers, personalizing an email is as simple as inserting a [first_name] tag into any form of communication. This isn't personalization. Personalization is about understanding what drives a...Read more
