Email Marketing

Search form

How do Mobile Responsive Emails Impact on Open & Click Rates?

Via Robert Allen | @Rob_H_Allen Emails opened on smartphones and tablets make up over half of all emails opened over the last three years according to a new report from Yesmail. This research makes a compelling case for upgrading to responsive... Read more

The Long Term Value of an Email Marketing Welcome Program

Via Simon Robinson | @Simon_Robinson_ A warm welcome is essential for any relationship to get off on the right foot. A warm welcome is also crucial for the email marketing environment; just as you wouldn't ignore a customer entering a store, an... Read more

What Wearables Really Mean for Email

Via Suzy Race | @SuzyAtAdestra Wearables should bring about a serious shake-up. The market will spike to 485 million device shipments by 2018, according to ABI Research. If industry predictions are right, wearables will be one of the most... Read more

Silent Email Subscribers: How to Approach Them

Via Ellen Valentine | @EllenValentine As digital marketers silence is like a plague infecting our databases. We all share a common wish for extraordinary levels of engagement, yet we have large percentages of our databases that are dark and silent... Read more

The Marketing Email Customers Click on The Most

Via Square | @Square  Given that the average person receives 121 emails a day, it may seem like an ineffective way for marketers to reach customers. But that's not the case. According to a study by McKinsey, email still remains an extremely... Read more

5 Steps to Building a Cart Recovery Email Strategy That Will Increase Your Conversions

Via Reshu Rathi | @reshurathi For an e-commerce business, shopping cart abandonment is the most common and most inevitable scenario. A Baymard Institute study states that 68.63% of carts are abandoned every year. That means that only about 1 in... Read more

The Pros and Cons of Video in Email

Via Chad White | @chadswhite Video in email is still a very fringe design element, mostly because of inconsistent support across email clients. HTML5 video works in a few clients. Video gifs, which are streaming compressed animated gifs, work in... Read more

6 Design Tips to Radically Transform Your Emails

Via Mike Nelson at Creative Market | @CreativeMarket "Beauty is in the eye of the beholder," as some people would say. But often, we can all agree on something that isn't beautiful. The average individual spends less than a few seconds judging if... Read more

40 Tips for Dramatically Better Emails

Via Jimmy Daly | @jimmy_daly When it comes right down to it, email marketing is all about getting the basics right. These 40 tips may seem basic, but you'll find many at the core of the best email marketing campaigns out there. You'll also notice... Read more

Increasing Revenue Through Abandoned Cart Messaging and Incentives

Via Brandon at MailChimp | @MailChimp Online shopping carts are abandoned for a number of reasons. Maybe a customer has second thoughts, maybe a website times out, or—and let's be real here—maybe the customer just got distracted by a cute animal... Read more

Pages