Via Adam Fridman | @Idea2Result
Each time a prospect gives your company their personal email address, a contract is formed between you and them. By delivering email marketing that's useful and appreciated by your market, your company is building...Read more
Via Hannah Green
With studies showing that prospects are opening less than 24% of promotional emails, the odds can feel stacked against you, particularly in an email-heavy marketing environment. The key lies in simplicity.
Read the full articleRead more
Via Annette Promes | @ahpromes
The results of the testing the effectiveness of different email subject lines are in, and we have a subject line winner! We'll talk about the test methodology and the winning submission, but before getting to that, I...Read more
Via Pat Friesen | @pfwriter
Email subject lines are like the teaser copy on a direct mail outer envelope. Their job is to get the email/envelope opened and read. This means subject lines are big influencers of the success (or failure) of every...Read more
Via Luke Guy | @imlukeguy
One of the biggest issues email marketers have is making the email subscriber feel connected. So I will show how six little things could eventually hurt the efforts of everyone with an email list.
Read the full articleRead more
Via Reshu Rathi | @reshurathi
Email marketing has been around for more than two decades now, and it’s here to stay. In fact, its stake in the success and failure of an online business is growing larger every day. That’s why every online marketer is...Read more
Via Scott Heimes | @ScottHeimes
Email marketers inevitably risk ending up on blacklists during email campaigns. But there are ways to reduce your chances and avoid the dreaded blacklist to ensure your mail reaches the inbox.
Read the full article.Read more
Via Dan Scalco | @danscalco
If you are trying to market your business through email and you are having trouble succeeding, you're not alone. Most email campiagns have trouble getting subscribers to open their emails let alone a click through rate...Read more
Via Laura Christensen from Return Path | @returnpath
The truth is it's the small details that add up to a big impact on a program’s success. One of those often overlooked details is the email preheader, a simple yet effective tool to help your...Read more
Via Ben Davis | @Econsultancy
A well-oiled email marketing strategy can be unsurpassable in terms of ROI and audience engagement. So, what are the myriad ways companies can keep their database plump and receptive and reduce unsubscribes?
Make it...Read more
