Email Marketing

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Our Favorite Examples of Live Polling in Email Marketing

Via Kristin Dunleavy | @KristenWritesIt Email engagement is a huge priority for email marketers. Higher engagement = lifts in click-through rates, read rates and higher overall revenue generated per email. So how can you send emails that are... Read more

8 Tactics for Sending Emails That Never End Up in Spam

Via Ashley Brucker Stepien | @Ash_Said_So Getting customers to not only see, but open your emails, can be a very tricky science. A large piece of the puzzle, however, comes from making sure your emails never get marked as spam or categorized into... Read more

The Importance of a Clean Email List

Via Kevin Kelleher Many marketers rush to design flashy emails without recognizing the importance of what goes on behind the scenes. Before thinking about development and deployment of effective email campaigns, first consider a bit of housekeeping... Read more

5 Festive Tips to Boost Your Christmas Email Marketing Campaigns

Via Philip Storey If you’re seeking to seriously boost your email marketing performance this holiday season, here are five tips to boost your Christmas email marketing campaigns. Read full article Read more

Abandoned Cart Email: Tips for Holiday Email Marketing

Via Kevin George Some divine tips and strategies that you can follow to ease cart abandonment and improve conversions through email marketing — specifically abandoned cart emails. Read full article Read more

Pressing Send on the Holidays

Via Lauren Smith | @ImLaurenSmith Before pressing send, marketers should keep a few things in mind to ensure they have a successful holiday email season. Read full article Read more

101 Best Email Subject Lines to Boost Your Email Open Rates

Via Mary Fernandez | @maryefern Marketers with high open rates use proven psychological principles to craft eye catching email subject lines that grab user’s attention and prompt them to read your emails. Read full article Read more

3 Big Email Marketing Mistakes That Are Hurting Your Campaigns

Via Mike Madden To keep your email marketing campaigns in check and save you from massive levels of embarrassment, I’ve put together the three biggest mistakes that email marketers make and how you can fix them. Read full article Read more

6 Ways to Build Your Email Subscriber List

Via Jim Higgins Few things are more valuable to a business than an email subscriber list full of interested customers and prospects. If you build a list of folks who want to receive your emails, you’ll avoid spam filters and stay top-of-mind with... Read more

4 Data-Backed Strategies For Writing Email Subject Lines That Get Opened

Via Stephanie Vozza | @StephanieVozza Required reading for anyone who writes email and wants to up their subject-line game to make sure the recipient reads it. Read full article Read more

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