Via Nataly Birch
Transactional emails — welcome messages, confirmations, etc. — remain wasted opportunities. So let’s change that trend and find out how to create good transactional emails and enjoy the benefits.
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Via Etienne Garbugli
If you don’t nurture your leads, they won’t know who you are and they’ll unsubscribe, or worst, mark your emails as spam. This article talks about creating nurturing emails that perform, newsletters or not.
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Via Rob Steffens
When it comes to a successful email marketing campaign, good subject lines can make all the difference. How do you make the most of subject lines and position your email to reach your goals? Here are 18 email subject line hacks you...Read more
Via John Munday
If you want your communications to be noticed, you need to come up with content that is concise, intriguing, and visually compelling. An eye-catching design is more important than ever, and if your email doesn’t look professional,...Read more
Via Adam Rogers | @adamrogersuk
How can you encourage more people to take action when they receive your email newsletter? The answer is design. If you’re not using the best design for your emails, you might be disappointed by your results.
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Via Nicholas Dimitriadis
The idea of a holiday themed email marketing campaign might seem like a stressful and time-consuming task, but in reality it doesn’t have to be.
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Via Mike Templeman
Your subscribers must open your email in order to gain from the goods inside. You can turn your email campaigns around to better engagement and responsiveness from recipients by following these sure-fire ways to...Read more
Via Paddi MacDonnell | @pdmacdonnell
Adobe shared the results of its 3rd annual consumer email survey, and while some of the findings are extremely predictable — nobody likes spam — others are downright shocking.
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Via Kim Courvoisier
A look at how to balance email list growth and engagement and why it’s so important to your email marketing success.
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