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Guide to Effective Password Reset Emails; Drive Traffic to Your Website

Via Nataly Birch It is widely believed password reset emails, much like any other autoresponder, can’t be a valid player in the email marketing game. However, nothing is impossible. Read full article Read more

Email Typography: 8 Best Fonts for Email (And Custom Email Font Ideas)

Via @digitalinkwell One of the most important aspects to attend to in email marketing is your font choices. Email-safe fonts make it easier for customers to read what you have to say, which means you’ll be more likely to get that conversion. Read... Read more

Guide to Confirmation Emails: Examples and Best Practices

Via Nataly Birch As a simple verification of a completed action, a confirmation email reaches clients at a vital stage in their journey. It provides instant feedback that's indispensable for building trust in your brand and creating a comfortable... Read more

How to Get Your Newsletter Read

Via @SEScacca Newsletters are still one of the primary ways to successfully engage with customers. This article shows you how to make the most of your email newsletter. Read full article Read more

How to Create a Good Transactional Email that Converts

Via Nataly Birch Transactional emails — welcome messages, confirmations, etc. — remain wasted opportunities. So let’s change that trend and find out how to create good transactional emails and enjoy the benefits. Read full article Read more

How to Create a Newsletter That Truly Drives Results

Via Etienne Garbugli If you don’t nurture your leads, they won’t know who you are and they’ll unsubscribe, or worst, mark your emails as spam. This article talks about creating nurturing emails that perform, newsletters or not. Read full article Read more

The Ultimate Email Subject Line Testing Checklist

Via Jared Evers Email subject lines are tied directly to open rates. This list helps you brainstorm and optimize them. Read full article Read more

18 Hacks for Improving Your Email Subject Lines

Via Rob Steffens When it comes to a successful email marketing campaign, good subject lines can make all the difference. How do you make the most of subject lines and position your email to reach your goals? Here are 18 email subject line hacks you... Read more

How To Design Winning Email Newsletters

Via John Munday If you want your communications to be noticed, you need to come up with content that is concise, intriguing, and visually compelling. An eye-catching design is more important than ever, and if your email doesn’t look professional,... Read more

How to Update Your Email Newsletter Design to Increase Clicks

Via Adam Rogers | @adamrogersuk How can you encourage more people to take action when they receive your email newsletter? The answer is design. If you’re not using the best design for your emails, you might be disappointed by your results. Read... Read more