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How to Get Your Newsletter Read

Via @SEScacca Newsletters are still one of the primary ways to successfully engage with customers. This article shows you how to make the most of your email newsletter. Read full article Read more

How to Create a Good Transactional Email that Converts

Via Nataly Birch Transactional emails — welcome messages, confirmations, etc. — remain wasted opportunities. So let’s change that trend and find out how to create good transactional emails and enjoy the benefits. Read full article Read more

How to Create a Newsletter That Truly Drives Results

Via Etienne Garbugli If you don’t nurture your leads, they won’t know who you are and they’ll unsubscribe, or worst, mark your emails as spam. This article talks about creating nurturing emails that perform, newsletters or not. Read full article Read more

The Ultimate Email Subject Line Testing Checklist

Via Jared Evers Email subject lines are tied directly to open rates. This list helps you brainstorm and optimize them. Read full article Read more

18 Hacks for Improving Your Email Subject Lines

Via Rob Steffens When it comes to a successful email marketing campaign, good subject lines can make all the difference. How do you make the most of subject lines and position your email to reach your goals? Here are 18 email subject line hacks you... Read more

How To Design Winning Email Newsletters

Via John Munday If you want your communications to be noticed, you need to come up with content that is concise, intriguing, and visually compelling. An eye-catching design is more important than ever, and if your email doesn’t look professional,... Read more

How to Update Your Email Newsletter Design to Increase Clicks

Via Adam Rogers | @adamrogersuk How can you encourage more people to take action when they receive your email newsletter? The answer is design. If you’re not using the best design for your emails, you might be disappointed by your results. Read... Read more

5 Elements For Writing An Effective Holiday Email Marketing Campaign

Via Nicholas Dimitriadis The idea of a holiday themed email marketing campaign might seem like a stressful and time-consuming task, but in reality it doesn’t have to be. Read full article Read more

Need Better Engagement from Your Email List? Here are 4 Ways How

Via Mike Templeman Your subscribers must open your email in order to gain from the goods inside. You can turn your email campaigns around to better engagement and responsiveness from recipients by following these sure-fire ways to increasing open... Read more

Adobe Reveals the Secrets of Email

Via Paddi MacDonnell | @pdmacdonnell Adobe shared the results of its 3rd annual consumer email survey, and while some of the findings are extremely predictable — nobody likes spam — others are downright shocking. Read full article Read more