Via Ryan Cordell | @ryancreatescopy
The right combination of words and visuals is the key to communicating with your users and helping them achieve their goals. So design teams should invest as much time, love and attention to designing the words...Read more
Via Annemaria Nicholson
By responding to and highlighting earned media mentions, as well as developing content that others will share to encourage more earned media, you can flesh out your content marketing strategy and make it more well-rounded....Read more
Via John Beveridge | @JohnMBeveridge
Sales and marketing software provider HubSpot recently conducted research into generational content preferences and came to some interesting conclusions. Here are some of their key findings.
Read full articleRead more
Via Iris Hearn | @irisraehearn
From tools that help with SEO and content creation to social media marketing, site performance, or even collaboration between team members, you can find a tool for just about anything online. Here are 21 websites that...Read more
Via Megan Duffy
Top performing content, including viral content, has some things that are easy to replicate. Use this eight-item checklist to crank out good content on a consistent basis.
Read full articleRead more
Via Denise Wakeman | @DeniseWakeman
If you want more eyeballs on your content, try promoting your blog posts with video. There are a couple of ways you can do this: talking head style announcing your new blog post or a simple video trailer...Read more
Via Samuel Edwards | @samuel_quincy
A lot of work goes into the execution and follow-up of great marketing campaigns. Before you finalize a strategy, make sure you have these seven pieces of information.
Read full articleRead more
Via Jay Baer | @jaybaer
Recommendations from real people are more trustworthy than recommendations from brands, but what type of content is most likely to trigger that sharing behavior? New content marketing research answers those questions.
Read...Read more
Via Devan Ciccarelli
The answers your website visitors are seeking aren’t always visible on your homepage or your products page. That’s why your About Us page is so important to get right. Here's a checklist to get you started.
Read full articleRead more
Via ConversionXL
Most product descriptions are awful. Or worse, non-existent. Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off. But for...Read more
