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Survey: U.S. Ad-blocking Usage 40% on Laptops, 15% on Mobile

Via Greg Sterling | @gsterling A new report from AdBlock Plus and Global Web Index indicates ad avoidance is the core issue for most ad blockers. Read full article Read more

People-Based Marketing: How to Reach Customers Across Screens and Devices

Via Amit Ahuja via @Adobe Marketing to a consumer as they journey through your brand on their devices offers new opportunities. Each device can be accompanied by a unique experience that is both different from other devices and a continuation of... Read more

5 Reasons Marketers Have Largely Overlooked Generation X

Via Robert Klara | @UpperEastRob They’re at the peak of their careers, but many brands have forgotten them. These days, nearly any brand you can think of is tripping over itself to reach millennials—and leapfrogged the generation before them.... Read more

How Brands Can Drive Results with Promoted Pinterest Pins

Via Jacob Warwick | @JacobWarwick The Promoted Pins CPC model isn't unique, but the tactics used to successfully drive results are. In this guide, Kissmetrics walks step by step over exactly how to get started promoting your content through... Read more

Reaching out to consumers on the IoT

The Internet of Things is changing the way we interact with our homes, our cars, our appliances, even our bodies. From the front doors of our houses, to the many hidden devices that are otherwise invisible to us, but which form the critical systems... Read more

Why Consumer Intent Is More Powerful Than Demographics

Via Think with Google | @ThinkwithGoogle Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is... Read more