An Extrovert’s Hacks for Working from Home
Via Kari Kallhoff For the past few years, all the Signal team members have worked remotely from home offices. We don't just build the Web, we live on it. Kari Kallhoff's article about telecommuting makes some good points. Read full article
How to Optimize Store Landing Pages for Local SEO
Via Dalton Grant If you’re a business with multiple physical store locations, it can be hard to know where to start your SEO efforts. Here are a few tips to help you get started. Read full article
Micro-Moments Now: Why Expectations for 'Right Now' Are on the Rise
Via Lisa Gevelber People are making decisions faster than ever before, and they expect to be able to act on those decisions instantly. We as marketers can make it even easier for people to get things done, says Google’s VP of Marketing for the Americas Lisa Gevelber. Read full article
4 Studies That Show How E-Commerce Changed in 2017
Via Pratik Dholakiya | @DholakiyaPratik Four studies stand out for their insight into where e-commerce is headed. One study tells us how our e-commerce sites stack up against the rest of the industry, and another reveals obeying four simple rules can boost conversions by 25%. Read full article
Time to Adopt HTTPS
Via Andy Schaff If you have a website, it should be on https. It’s not a magical force-field that will protect your site from getting hacked. But, if implemented properly, it will garner trust in your users. Read full article
9 Rules for Crafting a Social Media Post
Via Kelly Stone | @KellyCulinarian While there’s the perception that social media marketing requires a certain kind of magic, the reality is what works on social media is an extension of solid communication skills. Yet, brands often forget the fundamentals of clear, concise messaging. Read full article
How to Update Your Email Newsletter Design to Increase Clicks
Via Adam Rogers | @adamrogersuk How can you encourage more people to take action when they receive your email newsletter? The answer is design. If you’re not using the best design for your emails, you might be disappointed by your results. Read full article
How Pillar Pages Will Help Your Search Engine Rankings
Via Neil Patel | @neilpatel A pillar page is a page on your website that is the topical cornerstone for a large portion of your site’s content. Neil Patel explains why they matter for your website. Read full article