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4 Studies That Show How E-Commerce Changed in 2017

Via Pratik Dholakiya | @DholakiyaPratik Four studies stand out for their insight into where e-commerce is headed. One study tells us how our e-commerce sites stack up against the rest of the industry, and another reveals obeying four simple rules can boost conversions by 25%. Read full article

Time to Adopt HTTPS

Via Andy Schaff If you have a website, it should be on https. It’s not a magical force-field that will protect your site from getting hacked. But, if implemented properly, it will garner trust in your users. Read full article

9 Rules for Crafting a Social Media Post

Via Kelly Stone | @KellyCulinarian While there’s the perception that social media marketing requires a certain kind of magic, the reality is what works on social media is an extension of solid communication skills. Yet, brands often forget the fundamentals of clear, concise messaging. Read full article

7 Ways to Use Transactional SMS Messaging

Via Listrak Transactional SMS messages based on triggered events are designed to increase loyalty, prevent lapsed buying behavior and re-engage consumers that represent the most value to your brand. This article presents some examples of how transactional SMS messages can be used. Read full article

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