User Experience for Ecommerce: How to Improve User Experience with Customer Feedback
Via Alex Birket | @iamalexbirkett We all want to be data-driven marketers and entrepreneurs. Nobody sets out wanting to make decisions on their ego, and we all want to do the right thing to improve our business’ metrics. The missing ingredient is often simple: Using meaningful customer feedback and qualitative data to improve user experience. Read...
All Followers Are Fake Followers
Via Ian Bogost | @ibogost A recent New York Times exposé of a “black market” for online fame diagnoses the symptom of social-media despair. But, according to this analysis, it misses its cause. Read full article
How Dark UX Patterns Target the Most Vulnerable
Via Ben Bate Dark UX patterns help companies maximize profits, but at the expense of the most vulnerable, and by damaging the web for everyone. Read full article
Drupal vs WordPress? Which CMS is Right for Your Business
Via Imageworks Creative At Signal, we can develop your site using Drupal, WordPress or by building a custom CMS from scratch. This article runs down some of the pros and cons of Drupal and Wordpress. Read full article
Boost Password Protection on Your CMS
Via Team Seven Boats Your own website or blog is not out of danger. You need to boost your CMS password in ways that can resist threats and attacks. To begin with, you need to work on your passwords. Read full article
5 Social Media Trends to Watch Out for This 2018
Via Godot Media Social media is king and if companies wish to be noticed, they need to get started on preparing a rock-solid social media marketing strategy. Read full article
How to Create a Content Strategy That Enhances Your Earned Media Efforts
Via Annemaria Nicholson By responding to and highlighting earned media mentions, as well as developing content that others will share to encourage more earned media, you can flesh out your content marketing strategy and make it more well-rounded. Read full article
Power up Your Lead Generation with Linkedin
Via Ben Mattice There is one route a lot of marketers neglect: LinkedIn. It’s a “social network” but it works differently than other networks. Find out how to generate leads through LinkedIn with this article. Read full article