How to Create a Good Transactional Email that Converts
Via Nataly Birch Transactional emails — welcome messages, confirmations, etc. — remain wasted opportunities. So let’s change that trend and find out how to create good transactional emails and enjoy the benefits. Read full article
The Role of UX Writing in Design Ethics
Via Andrea Drugay UX writers are responsible for making sure the language is clear, correct, and helpful. It’s better if the language is also inclusive and accessible, and it’s best if it doesn’t unfairly manipulate the reader. Read full article
The Best Payment Gateway for Your ECommerce Site
Via Suzanne Scacca This guide shows you what kinds of payment options you have to work with based on the ecommerce platform you choose for your website. Read full article
Boston University launches SCOPE of Pain update
Boston University's School of Medicine's Office of Continuing Medical Education has launched a revamped website for its SCOPE of Pain program. Signal has entirely rebuilt the site it originally developed for BU in 2013 to allow a more a la carte environment that's better suited to site's growing menu of continuing medical education activities focused on...
Birnn Chocolates of Vermont featured on WCAX-TV Channel 3
Signal client Birnn Chocolates of Vermont was featured on WCAX-TV Channel 3's "Made in Vermont" series a couple days ago. Watch the segment online. And visit Birnn at their Signal-produced website.
What If Amazon.com Actually … Is a Horrible Website?
Via Katie Notopoulos This author asks, "How does a powerful, innovative behemoth megacorporation repeatedly fail at its most basic task: running a website?" She admits she cherry-picked her examples, but still makes some good points. Read full article
Google PageRank is Not Dead: Why It Still Matters in 2018
Via Tim Soulo It's a long read, but this article helps explain how links can affect your website's search ranking. Read full article
If You Leave Me Now: The Microcopy of Saying Goodbye
Via Kinneret Yifrah What to say (and what not) to users who’ve decided to leave or declined your incredible offer. Read full article