8 Ways to Up Your Social Media Content Game
Via Phong Ly | @phongtly You can no longer limit strengthening your relationship with your audience to just talking to them about your brand, products and services. You need to create interesting and relevant content for them and, when you up your content marketing game, you can also add in curated items. Read full article
Really Bad UX Mistakes That Even Great Teams Make
Via Jonathan Kim | @hijonathan This article breaks down some really bad UX mistakes that show up even in popular products with talented teams. Learn these mistakes and understand why they don't work so you can avoid them. Read full article
Offboarding — The Way to Say Goodbye to Your Users
Via Vitaly Dulenko | @atKo_O Finishing relations with your users is as important as starting them. Even this unpleasant situation is a good chance to provide an awesome user experience. Read full article
Designing for Human Attention
Via Martin Jancik | @MartinJancik Design is perceived by our senses (vision, touch, hearing), and is immediately processed by our brain. Designers have to understand how to create experiences that go hand in hand with how the human brain evaluates them. Read full article
How to Increase Your Sales with Better Product Photos
Via Traffic & Sales High-quality product photos are the key to increasing your online sales. It’s not just about taking flawless shots — you need to optimize your images for e-commerce so they showcase your products in the best possible way. Read full article
People Don’t Scroll (and Other Page Length Myths)
Via Marli Mesibov | @marsinthestars Webpage length doesn’t have a rule. It has guidelines. Here are a few myths to avoid and guidelines to follow when writing page content. Read full article
Neuroscience Principles to Increase Conversion Optimization
Via Ben Robertson Marketing is full of possible avenues to take and places to invest your budget, but if you understand what drives customers to make decisions, a few simple changes to your store can work with their cognitive biases and increase your conversion rate. Read full article
Common On-Site Search Mistakes and How to Fix Them
Via Stephen Moyers Your website’s search function could be damaging your conversion rates. And if it’s not acting as a bane to your conversion rates, it could be doing something almost as bad: not helping them either. Read full article