Via Ariel Verber
A/B tests, a way to offer slightly different versions of your product to users of the same initial group, are probably one of the best ways to bring actionable data. But they aren't without pitfalls.
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Via Suzanne Scacca | @sescacca
The matter of geography in web design is an important one to consider and could have a significant impact on your conversion rate if not handled properly.
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Via Etienne Garbugli
If you don’t nurture your leads, they won’t know who you are and they’ll unsubscribe, or worst, mark your emails as spam. This article talks about creating nurturing emails that perform, newsletters or not.
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Signal has made-live Housing Vermont's Parsons Platform website.
Parsons Platform is an exciting new initiative from the Burlington-based non-profit housing development company that aims to improve energy-efficiency of residential structures through collection and analysis of a wide-range of energy-related data collected by remote on-site sensors....
Via noupe.com
Like math, or topiary, or knitting, form-building isn’t everything it seems. Behind a good form’s apparent simplicity lies tweaking, thoughtful decision making, careful planning and yes — creativity.
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Via Kayla Naab
Here's a rounded up of some of the worst outdated, harmful, or unnecessary trends of the past few years you should eliminate from your site before the New Year.
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Via Suzanne Scacca | @sescacca
While your company may get some superficial and short-term gains in the process via so-called "dark patterns", nothing good will come from it in the long-run.
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Via Web Resources Depot
Creating and launching a website is a great deal. However, if you think that once you launch a website, you’re done, you’re likely to miss quite a lot. A website requires constant care and regular updates.
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