Birnn Chocolates of Vermont featured on WCAX-TV Channel 3
Signal client Birnn Chocolates of Vermont was featured on WCAX-TV Channel 3's "Made in Vermont" series a couple days ago. Watch the segment online. And visit Birnn at their Signal-produced website.
What If Amazon.com Actually … Is a Horrible Website?
Via Katie Notopoulos This author asks, "How does a powerful, innovative behemoth megacorporation repeatedly fail at its most basic task: running a website?" She admits she cherry-picked her examples, but still makes some good points. Read full article
Google PageRank is Not Dead: Why It Still Matters in 2018
Via Tim Soulo It's a long read, but this article helps explain how links can affect your website's search ranking. Read full article
If You Leave Me Now: The Microcopy of Saying Goodbye
Via Kinneret Yifrah What to say (and what not) to users who’ve decided to leave or declined your incredible offer. Read full article
8 Best Online Reputation Management Tools for Your Brand
Via Search Engine Land As more buyers rely on online research, your brand’s reputation can make or break your business. These 9 handy online reputation management (ORM) tools might help. Read full article
Design Trends From Cyber Monday 2018
Via Sean McGowan The busiest online shopping event of the year provides an opportunity to analyze design strategies some online retailers put in place. Read full article
Signal launches Boston University podcast on major portals
Signal has helped Boston University School of Medicine bring its SCOPE of Pain podcast into the mainstream with access to the series now available through a number of popular podcast portals. With the help of a Signal-developed RSS feed, the series is now available to a broad audience through iTunes, Google Play and Spotify. Dr. Daniel P. Alford (...
The Pitfalls of Running A/B Tests
Via Ariel Verber A/B tests, a way to offer slightly different versions of your product to users of the same initial group, are probably one of the best ways to bring actionable data. But they aren't without pitfalls. Read full article