An article about social media by marketer Dave Toliver caught our eye.
"If you think you're not 'on' or 'doing' social media, you're wrong," he writes. "Your company may not be active, but I guarantee your fans and your non-supporters are there."
He goes on to outline seven ways to put social media to work for your business.
Read "7 Ways to Create...
In ecommerce, "conversion" is the name of the game: converting visitors to your website from simple visitors to paying customers.
Mashable's put together a good list of 10 stumbling blocks many sites suffer on the way to conversion. Some are obvious (pricing), but others aren't so (product stock information).
Read Top 10 problem areas for conversion