Neuroscience Principles to Increase Conversion Optimization
Via Ben Robertson Marketing is full of possible avenues to take and places to invest your budget, but if you understand what drives customers to make decisions, a few simple changes to your store can work with their cognitive biases and increase your conversion rate. Read full article
Common On-Site Search Mistakes and How to Fix Them
Via Stephen Moyers Your website’s search function could be damaging your conversion rates. And if it’s not acting as a bane to your conversion rates, it could be doing something almost as bad: not helping them either. Read full article
How Is Google's New "Questions and Answers" Feature Being Used?
Via Miriam Ellis Ever since Google rolled out Questions and Answers in mid-2017, writer Miriam Ellis has been trying to get a sense of its reception by consumers and brands. This feature enables local business owners and the public to answer consumer questions, adding another data layer to knowledge panels and local finders. Read full article
4 Reasons Why You Need to Start a Social Community to Promote Your Business
Via The DesignBold Team In this content-overloaded environment, content is perceived as another commodity, however, there are new tactics which can help you get your content seen. One of these tactics is by creating a social community. Read full article
User Experience for Ecommerce: How to Improve User Experience with Customer Feedback
Via Alex Birket | @iamalexbirkett We all want to be data-driven marketers and entrepreneurs. Nobody sets out wanting to make decisions on their ego, and we all want to do the right thing to improve our business’ metrics. The missing ingredient is often simple: Using meaningful customer feedback and qualitative data to improve user experience. Read...
All Followers Are Fake Followers
Via Ian Bogost | @ibogost A recent New York Times exposé of a “black market” for online fame diagnoses the symptom of social-media despair. But, according to this analysis, it misses its cause. Read full article
How Dark UX Patterns Target the Most Vulnerable
Via Ben Bate Dark UX patterns help companies maximize profits, but at the expense of the most vulnerable, and by damaging the web for everyone. Read full article
Drupal vs WordPress? Which CMS is Right for Your Business
Via Imageworks Creative At Signal, we can develop your site using Drupal, WordPress or by building a custom CMS from scratch. This article runs down some of the pros and cons of Drupal and Wordpress. Read full article