Stop Infinite Scrolling on Your Website — Now!
Via @reddymonish7 If you're building your website and a developer suggests using infinite scrolling, here are 10 reasons to dissuade you from doing so. Read full article
Content Accuracy Is Not a Ranking Factor
Via @geochingu Google’s Danny Sullivan explained its systems rely on topic relevance and authority to rank content. Read full article
19 UI Design Trends for Web and Mobile Worth Your Attention
Via Design4Users A look back at what has been popular in UI design for websites and mobile applications this year. Read full article
What the Numbers Tell Us About the Current Voice Search Opportunity
Via Andy Taylor Since we can't segment voice from typed interactions in performance reports easily, it's helpful optimization for voice search overlaps with traditional search. Read full article
Google: The Web is Faster Since Page Speed Became a Ranking Factor
Via Matt Southern Google says sites are faster and abandonment rates are down since making page speed a ranking factor last year. Read full article
Web Design & SEO: Everything Designers Should Know
Via Raul Harman Designing a spotless website is pointless if it’s not visible on Google. This is where SEO shines. It increases your site’s exposure in the search engine results pages, drives greater traffic to it, and gives you the opportunity to delight a visitor. Read full article
How to Create a Good Transactional Email that Converts
Via Nataly Birch Transactional emails — welcome messages, confirmations, etc. — remain wasted opportunities. So let’s change that trend and find out how to create good transactional emails and enjoy the benefits. Read full article
The Role of UX Writing in Design Ethics
Via Andrea Drugay UX writers are responsible for making sure the language is clear, correct, and helpful. It’s better if the language is also inclusive and accessible, and it’s best if it doesn’t unfairly manipulate the reader. Read full article