Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz and Skyrocket Referral Sales
Via Matt Warren | @mattwarren78 Finding new ways to generate e-commerce sales is getting tougher. Competition is fierce. And simply having a presence and a nice looking web store is no longer enough to make you stand out. But there’s one powerful area that tends to get neglected by e-commerce businesses: Word of mouth marketing (or WOMM). Read full...
Behavioral Marketing 101: The 3 Best Personalization Tactics You Haven’t Tried
Via Rikke Thomsen | @rikkethomsen91 If you’re like most marketers, you sent the same email to everyone on your list. But doing so increases your unsubscribe rate and lowers your open and click-through rates — meaning, you let a lot of potential revenue fly out the window. Read full article
8 Ways to Up Your Social Media Content Game
Via Phong Ly | @phongtly You can no longer limit strengthening your relationship with your audience to just talking to them about your brand, products and services. You need to create interesting and relevant content for them and, when you up your content marketing game, you can also add in curated items. Read full article
Really Bad UX Mistakes That Even Great Teams Make
Via Jonathan Kim | @hijonathan This article breaks down some really bad UX mistakes that show up even in popular products with talented teams. Learn these mistakes and understand why they don't work so you can avoid them. Read full article
Offboarding — The Way to Say Goodbye to Your Users
Via Vitaly Dulenko | @atKo_O Finishing relations with your users is as important as starting them. Even this unpleasant situation is a good chance to provide an awesome user experience. Read full article
Designing for Human Attention
Via Martin Jancik | @MartinJancik Design is perceived by our senses (vision, touch, hearing), and is immediately processed by our brain. Designers have to understand how to create experiences that go hand in hand with how the human brain evaluates them. Read full article
How to Increase Your Sales with Better Product Photos
Via Traffic & Sales High-quality product photos are the key to increasing your online sales. It’s not just about taking flawless shots — you need to optimize your images for e-commerce so they showcase your products in the best possible way. Read full article
People Don’t Scroll (and Other Page Length Myths)
Via Marli Mesibov | @marsinthestars Webpage length doesn’t have a rule. It has guidelines. Here are a few myths to avoid and guidelines to follow when writing page content. Read full article