The Psychology of Price in UX
Via Dennis Last | @toxboe What’s the best way to sell a 2,000 dollar wristwatch? Right next to a 12,000 dollar watch. This mental process has a name. It’s called anchoring and adjustment. Read full article
How to Trademark and Copyright Your Blog’s Name & Logo
Via WPBeginner Trademark and copyright protects your brand and business against many legal challenges. Here's a tutorial. Read full article
Ethical Design: The Practical Getting-Started Guide
Via Trine Falbe | @trinefalbe This article explains how unethical design happens, and how to do ethical design through a set of best practices. Read full article
Upselling for E-Commerce: How to Increase Your Average Order Value
Via Emil Kristensen Product recommendations are responsible for an average of 10-30 percent of gross e-commerce revenues. Here are some key upselling strategies you can use for your e-commerce store checkout page. Read full article
How I Set Up Google Adwords Campaigns For My Online Store
Via Dennis Last | @storegrowers Dennis Last shows you how he set up Google Adwords campaigns for his store. Read full article
The 18-Through-24 Age Group Continues to Be Drawn to Snapchat and Instagram
Via David Cohen U.S. internet users between the ages of 18 and 24 are flocking to Snapchat and Instagram, usually on a daily basis, according to the new Social Media Use in 2018 report from Pew Research Center, released Thursday. Read full article
5 Tips for Designing a High Converting Website Pop Up
Via Traffic & Sales Like them or not, website pop-ups are incredibly effective, especially when used right. Here are the key elements of a high converting website pop up and how you can pop up conversions with a few simple tweaks. Read full article
18 Hacks for Improving Your Email Subject Lines
Via Rob Steffens When it comes to a successful email marketing campaign, good subject lines can make all the difference. How do you make the most of subject lines and position your email to reach your goals? Here are 18 email subject line hacks you can put into action right away. Read full article