5 Tips for Designing a High Converting Website Pop Up
Via Traffic & Sales Like them or not, website pop-ups are incredibly effective, especially when used right. Here are the key elements of a high converting website pop up and how you can pop up conversions with a few simple tweaks. Read full article
18 Hacks for Improving Your Email Subject Lines
Via Rob Steffens When it comes to a successful email marketing campaign, good subject lines can make all the difference. How do you make the most of subject lines and position your email to reach your goals? Here are 18 email subject line hacks you can put into action right away. Read full article
Design: Microinteractions Make the Difference
Via Noupe You think the big picture is what counts? You’re right, but only as long as it differentiates itself sufficiently. Today, the small UI elements and features are far more important. Thus, microinteractions are what you should pay special attention to when designing your projects. Read full article
How To Design Winning Email Newsletters
Via John Munday If you want your communications to be noticed, you need to come up with content that is concise, intriguing, and visually compelling. An eye-catching design is more important than ever, and if your email doesn’t look professional, your business won’t either. Here are some basic rules for creating winning email newsletters. Read full...
Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz and Skyrocket Referral Sales
Via Matt Warren | @mattwarren78 Finding new ways to generate e-commerce sales is getting tougher. Competition is fierce. And simply having a presence and a nice looking web store is no longer enough to make you stand out. But there’s one powerful area that tends to get neglected by e-commerce businesses: Word of mouth marketing (or WOMM). Read full...
Behavioral Marketing 101: The 3 Best Personalization Tactics You Haven’t Tried
Via Rikke Thomsen | @rikkethomsen91 If you’re like most marketers, you sent the same email to everyone on your list. But doing so increases your unsubscribe rate and lowers your open and click-through rates — meaning, you let a lot of potential revenue fly out the window. Read full article
8 Ways to Up Your Social Media Content Game
Via Phong Ly | @phongtly You can no longer limit strengthening your relationship with your audience to just talking to them about your brand, products and services. You need to create interesting and relevant content for them and, when you up your content marketing game, you can also add in curated items. Read full article
Really Bad UX Mistakes That Even Great Teams Make
Via Jonathan Kim | @hijonathan This article breaks down some really bad UX mistakes that show up even in popular products with talented teams. Learn these mistakes and understand why they don't work so you can avoid them. Read full article