How to Get Your Newsletter Read
Via @SEScacca Newsletters are still one of the primary ways to successfully engage with customers. This article shows you how to make the most of your email newsletter. Read full article
Show the Way: Directional Cues in User Interfaces
Via @MYalanska Don’t expect users come to your website ready to fiddle. It’s the designers’ job to make the way to conversion as easy and intuitive as possible. Read full article
Stop Infinite Scrolling on Your Website — Now!
Via @reddymonish7 If you're building your website and a developer suggests using infinite scrolling, here are 10 reasons to dissuade you from doing so. Read full article
Content Accuracy Is Not a Ranking Factor
Via @geochingu Google’s Danny Sullivan explained its systems rely on topic relevance and authority to rank content. Read full article
19 UI Design Trends for Web and Mobile Worth Your Attention
Via Design4Users A look back at what has been popular in UI design for websites and mobile applications this year. Read full article
What the Numbers Tell Us About the Current Voice Search Opportunity
Via Andy Taylor Since we can't segment voice from typed interactions in performance reports easily, it's helpful optimization for voice search overlaps with traditional search. Read full article
Google: The Web is Faster Since Page Speed Became a Ranking Factor
Via Matt Southern Google says sites are faster and abandonment rates are down since making page speed a ranking factor last year. Read full article
Web Design & SEO: Everything Designers Should Know
Via Raul Harman Designing a spotless website is pointless if it’s not visible on Google. This is where SEO shines. It increases your site’s exposure in the search engine results pages, drives greater traffic to it, and gives you the opportunity to delight a visitor. Read full article