8 Best Online Reputation Management Tools for Your Brand
Via Search Engine Land As more buyers rely on online research, your brand’s reputation can make or break your business. These 9 handy online reputation management (ORM) tools might help. Read full article
Design Trends From Cyber Monday 2018
Via Sean McGowan The busiest online shopping event of the year provides an opportunity to analyze design strategies some online retailers put in place. Read full article
Signal launches Boston University podcast on major portals
Signal has helped Boston University School of Medicine bring its SCOPE of Pain podcast into the mainstream with access to the series now available through a number of popular podcast portals. With the help of a Signal-developed RSS feed, the series is now available to a broad audience through iTunes, Google Play and Spotify. Dr. Daniel P. Alford (...
The Pitfalls of Running A/B Tests
Via Ariel Verber A/B tests, a way to offer slightly different versions of your product to users of the same initial group, are probably one of the best ways to bring actionable data. But they aren't without pitfalls. Read full article
7 Ways To Design for a Global Audience
Via Suzanne Scacca | @sescacca The matter of geography in web design is an important one to consider and could have a significant impact on your conversion rate if not handled properly. Read full article
How to Create a Newsletter That Truly Drives Results
Via Etienne Garbugli If you don’t nurture your leads, they won’t know who you are and they’ll unsubscribe, or worst, mark your emails as spam. This article talks about creating nurturing emails that perform, newsletters or not. Read full article
Signal launches Parsons Platform
Signal has made-live Housing Vermont's Parsons Platform website. Parsons Platform is an exciting new initiative from the Burlington-based non-profit housing development company that aims to improve energy-efficiency of residential structures through collection and analysis of a wide-range of energy-related data collected by remote on-site sensors....
One Metric for Testing a Successful User Experience
Via Rashan Dixon You should be measuring the success of your user experience (UX) efforts by improvements in your conversion rate. Read full article