Signal launches CVMC energy kiosk
It's not very often Signal projects get their own launch party, but it'll happen tomorrow. Central Vermont Medical Center (CVMC) will unveil an interactive energy kiosk that graphically displays CVMC’s energy usage and costs in a real-time dashboard developed by Signal's Scott Jeter. The kiosk will also help staff, homeowners, tenants and businesses...
Micro Experiences Are Just as Important as the Design of Your Logo
Via Paul Woods | @paulillustrator Micro-experiences are branded moments that set digital product experiences apart from the next. They differentiate not through a logo or brand style guide, but through functionality and interactions. Brands live or die by the quality of the experiences they offer. Read full article
Small Business SEO: How to Implement SEO for Small Businesses
Via Diana Ford | @diana__ford Small business SEO is not as straightforward as it sounds — it could even turn out to be the most difficult form of promoting your business online. But the right SEO can give your small business a better chance of getting strong organic search visibility, and that’s huge. Read full article
How Mobile Has Rewritten the Rules: 4 Marketing Innovators Explain
Via think with Google The shift to mobile is increasing consumer expectations while presenting new opportunities and challenges for marketers. Mobile has added a level of complexity that simply didn’t exist before. Read full article
The Psychology of Price in UX
Via Dennis Last | @toxboe What’s the best way to sell a 2,000 dollar wristwatch? Right next to a 12,000 dollar watch. This mental process has a name. It’s called anchoring and adjustment. Read full article
How to Trademark and Copyright Your Blog’s Name & Logo
Via WPBeginner Trademark and copyright protects your brand and business against many legal challenges. Here's a tutorial. Read full article
Ethical Design: The Practical Getting-Started Guide
Via Trine Falbe | @trinefalbe This article explains how unethical design happens, and how to do ethical design through a set of best practices. Read full article
Upselling for E-Commerce: How to Increase Your Average Order Value
Via Emil Kristensen Product recommendations are responsible for an average of 10-30 percent of gross e-commerce revenues. Here are some key upselling strategies you can use for your e-commerce store checkout page. Read full article