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Why The Security Bug Heartbleed Has A Catchy Logo

Heartbleed logo

Welcome to the future — branding and identity graphics for internet security holes.

You've probably never heard of CVE-2014-0160. But you probably have heard of the Heartbleed bug, the "catastrophic" security hole that was revealed in half a million websites earlier this week.

The two are one in the same--except for one small point: CVE-2014-0160 is an esoteric corner of code that most of the world could never understand. And Heartbleed is a catchy, scary brand that features one heck of a jarring logo.

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