Via Think with Google | @ThinkwithGoogle
People's patience for a cumbersome and clumsy mobile site or app is waning. Mobile has trained all of us to expect to get what we want, in the moment we want it. Consumers expect to move through a brand's mobile experience at lightning speed. When your site or app is clumsy or slow, 29% of smartphone users will immediately switch to another site or app if it doesn't satisfy their needs (that is, they can't find information or it's too slow).
There are a few simple steps marketers can take to eliminate speed bumps and ensure every customer's need for speed is met.