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How Often Should You 'Re-Skin' Your Company's Website?

How Often Should You 'Re-Skin' Your Company's Website?

Via Chuck Cohn | @ChuckCohn As your company evolves, you may find that the website you began your business with no longer accurately reflects your vision or your products and services. In this instance, a re-skin -- otherwise known as changes to the layout, visual appearance, and/or other elements -- can help you preserve the aspects of your website that...
A common web navigation mistake: a non-standard location

Are You Making These Common Website Navigation Mistakes?

Via Kissmetrics | @Kissmetrics It's critical. The design of a website's navigation has a bigger impact on success or failure than almost any other factor. It affects traffic and search engine rankings. It affects conversions and user-friendliness. Everything important about your website is connected to the navigation, from content to the URLs....
Use Google Analytics Design Responsive Websites

How to Use Google Analytics to Design a Responsive Website

Via Sarah Smith | @sarahsmith82110 More and more people are accessing the web from smaller personal devices. With this ongoing trend, it's important to have a webpage with elements that respond differently to different devices. Otherwise, you're likely to use a growing source of traffic. Using Google Analytics can show these valuable data and...
UX Best Practices

Combining UX Design and Psychology to Change User Behavior

Via Nadine Kintscher from @smashingmag Ever wondered why your users don't interact with your product the way you hope? Persuading people to perform a particular action, like signing up or buying a product, is a challenge in most industries, especially when you want that action to be performed repeatedly. To understand the reasons behind what drives...
Web Design to Improve Conversion Rates

4 Web Design Best Practices to Improve Conversion Rates

Via Faizan Raza | @TechCoHQ In order to improve the conversion rates of your company's website, there are several things that you can do. These are all obvious things that work; however, many people often lose sight of the basics when they are overly consumed with the latest fads that are here today and gone tomorrow. So lets take a look at...

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