How Often Should You 'Re-Skin' Your Company's Website?

Via Chuck Cohn | @ChuckCohn

As your company evolves, you may find that the website you began your business with no longer accurately reflects your vision or your products and services. In this instance, a re-skin -- otherwise known as changes to the layout, visual appearance, and/or other elements -- can help you preserve the aspects of your website that are still relevant, while expanding on or updating those that are not. Like any design process, re-skinning can be time-consuming, and a successful result depends on strategic implementation. If you are deciding whether or not to re-skin your company's website, first ask yourself...

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