Via Alicia Cressall | @aliciacressall
The re-emergence of hand lettering has taken over Instagram and has made it a sought-after skill again. Good hand lettering looks effortless and fun, but before you commit to including it in your web project ask yourself these questions: Does it fit the brand? Will the lettering scale, or the orientation change? Will the legibility be maintained? Is there enough contrast between light/dark, positive/negative space so the characters are distinguishable at a smaller scale? Each of these questions should be considered throughout your design process.