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Want to Know Your Audience Better? Try This Test.

Know Your Audience Better

Via Christopher Penn | @cspenn

When it comes to understanding your audience, few things provide as much insight as how your audience describe themselves. What are the words and phrases that they use to talk about themselves?

Social media provides this answer to us in the form of profile biographies. Whether LinkedIn profile, Twitter bios, etc., we can learn quite a bit about our audiences if we dig into their words.

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