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The Social Media Analytics Compass: What and How to Measure

Social media analytics what and how to measure

Via Ian Cleary | @IanCleary

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking?

Monitoring your social media analytics can make the difference between the success or failure of your social media presence. Learn what you need to be monitoring and outline a range of tools for social media analysis and reporting

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