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The Noob Guide to Understanding Pay-Per-Click Marketing

Pay-Per-Click Marketing

Via Brad Tiller | @bradtiller

Pay-Per-Click advertising is one of the best ways to reach the best prospects, at a moment that's pivotal in their purchasing cycle. This guide from Brad Tiller at Unbounce serves as a primer on the core concepts every PPC marketer needs to know and, more importantly, understand.

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