Via Think With Google | @ThinkwithGoogle
Brand advertisers used to think of TV first when they wanted to reach their target audiences. Now, their audiences are reaching for their phones. We're living in a multi-screen, multi-platform world, where one in three consumers say they've never had cable or no longer do. The result is that the old way to reach consumers has gotten harder and more expensive. The good news is, there's an easy way to reach "cord-cutters" and "cord-nevers": online video.