Via Annie Sisk | @AnnieSisk
It's understandable when you consider that the details of how search engines go about indexing and ranking web pages are quite literally super-secret, kept under lock and key, protected by multi-million dollar non-disclosure agreements. And that mystique has left many small business site owners struggling to get found in search results by potential customers.
While there are many factors, both on-page and off-page, that determine where Google will rank one of your pages in SERPs, one of the most important factors is keyword usage. A solid keyword strategy starts with keyword research, which has also suffered from that "way too complex" reputation. So in this post, we're going to napalm that highly-technical veneer and peel back the subject to its simplest and most effective basics.