How to Stay Relevant in an Algorithmic Instagram Feed
Via India White | @IndiaAM Instagram announced a few weeks ago their decision to move from a chronological feed to an algorithmic feed. The new feed is still in beta, but once released widespread, it is possible that users will only see up to 30% of the content produced by the people they follow—similar to how Facebook feeds work. The move to...
Your Definitive Guide to Social Media Image Sizes
Via The Mainstreethost Team | @mainstreethost Social media platforms are always being updated, which means they're constantly changing their profile and cover photo dimensions, layouts, and dimensions for uploaded images. It can be tough to keep track of. However, high-quality and creative imagery is imperative to your social media marketing success,...
How to Get More Clicks & Shares With Social Media Buttons
Via Dominque Jackson | @djthewriter Ten years ago, if you read an article and wanted to share it with friends or coworkers, you'd email it. Thanks to social media buttons, the way people share content has evolved. Instead of sending an email, readers share your content on Facebook, Twitter, and LinkedIn. There are two main styles of social media...
The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks
Via Lindsay Kolowich | @lkolo25 Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? It's not a one-size-fits-all solution. For example, recent research has shown that teens and millennials are...
Everything You Need to Know About Snapchat
Via Ash Read | @Ashread_ Snapchat is the latest platform taking the social media world by storm. Since its launch, in September 2011, Snapchat has shown incredible growth. The Ghost now boasts over 100 million daily active users and 7 billion video views, daily. Even The Whitehouse have joined in. And with consumer attention comes ad dollars, with...
Pinterest Reinvents Itself to Prove It’s Really Worth Billions
Via Jessi Hempel | @jessiwrites Nearly three dozen designers and engineers have spent the past several months tearing out the skeleton of Pinterest’s iOS app and rebuilding it. They've rethought its design, down to the font. To the average pinner, the changes Pinterest is announcing will seem subtle, even unnoticeable. But subtle is its own...
Facebook changes News Feed to favor time spent, publisher diversity
Via Jordan Valinsky | @jordan327 Facebook announced a number of tweaks to the News Feed algorithm last week. The social network is putting greater emphasis on engagement time, or how long people tend to spend on a given post. While liking or commenting on a post is one indication that the social network uses to shuffle the News Feed, it's not the...
10 Ways to Maximize Your Facebook Business Page
Via Christina Baldassarre | @christinabaldas If you are wondering how to get the most out of your Facebook business page, you are not alone. With over 1.440 billion monthly active users, the social network is attractive to businesses across the globe. While some businesses just have a Facebook page for the sake of having one, you can learn...