Via Dominique Jackson | @djthewriter
Pinned Tweets are Tweets that stay static on the top of your profile. When people visit your profile, the pinned Tweet is the first thing they see, regardless of when you Tweeted it. That gives it prime real estate on a social network that typically moves lightning fast.
Ever since the feature was first launched in 2014, businesses and marketers have tried to figure out how to effectively utilize it. If you've been shying away from pinned Tweets, or don't feel like you've been making the most out of it, there are five things your pinned Tweet should include.