Plan ahead to take social analytics to the next level

10 Point Checklist Social Media Analytics

Via Marissa Cazem | @marissacazem

Brands need a clear plan to get social analytics right, Marissa Cazem writes. That means careful preparation and strategic use of real-time data. "By having a clear social media analytics plan, brands can improve social media performance, increase customer happiness, minimize corporate risk and loss in revenue and evaluate campaign performance more effectively," she writes.

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