How to Integrate Email and Social Media to Increase Engagement

Via Jennifer Watts on JeffBullas.com | @jeffbullas

Back in the day, social media meant dealing with Facebook only, or maybe MySpace. These days, there are so many different social media outlets – Facebook, Twitter, Instagram, Pinterest, Reddit – it's difficult to keep up. However, social media has become an essential element of online marketing.

While it may be tempting to downplay or even eliminate email marketing, such a strategy is short-sighted, to say the least. A smart online strategy integrates email marketing with social media outreach. The result can strengthen your company's presence in both areas, in addition to generating greater online traffic and boosting sales.

So how do you integrate email and social media to increase your marketing effectiveness?

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