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Step-by-Step Process for Discovering and Prioritizing the Best Keywords

A Step-by-Step Process for Discovering and Prioritizing the Best Keywords

Via Rand Fishkin | @randfish Keyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness. In this article, Rand shares a strategic and straightforward 4-step process (including a passel of tools...
SEO Etiquette. White Hats, Black Hats and Google Penalty.

SEO Etiquette. White Hats, Black Hats and Google Penalty

Via Matt Dawson from Matt Dawson's Digital Marketing Blog SEO is not always that straight-forward. There are many SEO agencies that will offer companies services to improve their SERP visibility however, some agencies (and individuals) do not play by the rules and there is such a thing as being penalized by Google for your SEO methods, this is through...
Stop messing up your SEO and do these things instead

Stop messing up your SEO and do these things instead

Via Matt Clough | @MattJClough The days of using underhand tactics like hidden text and keyword stuffed title tags to influence search rankings may be rapidly retreating into the mists of time, but as much as search engine optimisation (SEO) is coming to reflect time-honoured good marketing practices, there is still a considerable amount to be aware of...
Keyword research: a key element of SEO & content marketing

Keyword Research: A Key Element of SEO & Content Marketing

Via Trond Lyngbø | @TrondLyngbo Imagine you're in an auditorium, facing a large audience of your best customers. You're getting ready to speak to them. You can say whatever you want, but there's just one condition: As soon as you complete your first sentence, people can decide whether to stay inside and listen to the rest of your speech — or get up...
The 2016 State of Link Building Survey - Results & Analysis

The 2016 State of Link Building Survey - Results & Analysis

Via Nicholas Chimonas | @NChimonas SEO futurists have predicted the death of links as a ranking signal for years on end. That hasn't happened yet, and I'm happy to say that link building as a practice has greatly evolved. But rapid change often creates confusion, and there doesn't yet seem to be a strong consensus on how link building teams...
6 strategies to build links for your small business website

6 strategies to build links for your small business website in 2016

Via Pratik Dholakiya | @DholakiyaPratik Link building remains the cornerstone of most search engine optimization efforts. According to Moz's "2015 Search Engine Ranking Factors Study," links have the strongest association with higher search rankings of all the (known) attributes used by Google in its core ranking algorithm. But one of the most...
Will New TLD's Affect SEO

Do New Top-Level Domains Affect SEO?

Via Michael Keshen | @michaelkeshen With hundreds of top-level domains to end a domain name with — ranging anywhere from .xyz to .pizza — there has never been a better time to find a domain that perfectly matches your name or brand. Since these options are still new to many people, it's understandable why concerns can arise when opting for, say, .bike...
Google Boost Mobile Friendly Algorithm Coming in May

Google to boost mobile-friendly algorithm this coming May

Via Barry Schwartz | @rustybrick Google announced on the Webmaster blog that they are going to be boosting the effects of themobile-friendly algorithm they launched back on April 21, 2015. The mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that may be why it will be a gradual rollout....
How to Identify Long Tail Keywords for Your SEO Campaign

How to Identify Long-Tail Keywords for Your SEO Campaign

Via Jayson DeMers | @jaysondemers People's keyword searches are increasingly moving toward long-tail because natural language search is becoming more popular and pervasive, especially with the momentum of mobile technology and search. But unlike the fiercely competitive field of core keywords, it's hard to precisely identify the right long-tail keywords...

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