Four Pillars of SEO Management: Optimizing Content for Success
Via Jim Yu An estimated 51% of the traffic arriving on your website originates from organic search. This means your position on the SERP has more impact on your site traffic than paid search, email, social media, and direct visitors combined. Read full article
SEO Copywriting for Google and Humans
Via Kim Cooper Google has specific SEO factors it looks for when ranking pages in search results. Their priority is their users' experience. So the more you serve the reader, the more Google serves you. Read full article
SEO Content: How to plan it, write it, and get it to rank #1
Via Kim Cooper You can’t get the #1 position on Google without content. Since content plays the staring role in your SEO success, it deserves a detailed post about planning it, writing it, promoting it, and getting it to rank. Read full article
How to double your traffic by finding the low-hanging fruit in your blog archives
Via Neil Patel | @neilpatel Republishing/repromoting old content and earning new traffic to your blog through it can be a major blogging strategy. Read the full article
Understanding how users, not algorithms, search online will help your SEO
Via Sean Guillory Studying how end users, not algorithms, search for solutions online can help improve your SEO efforts. Read full article
5 Reasons Your Content Doesn’t Attract Links (and How You Can Fix It)
Via Neil Patel | @neilpatel Most off-page SEO has to do with just one activity — link building. When Google sees a piece of content getting links for a particular keyword, it knows that the content must be good and relevant for that keyword. Read the full article
AdWords' new extra headline: 7 ways to make the most of it
Via Matt Lawson | @onemanisthelaw During a Google Performance Summit Keynote, a wide range of exciting new stuff was introduced, most noticeably were the expanded text ads. Currently being tested are ads with two 30-character headlines and one 80-character description line. Compared to your existing ads, it’s 45 extra characters in text, plus an...
Google launches business-friendly tool that tests your website mobile-friendliness & page speed
Via Barry Schwartz | @rustybrick Google announced on the Google Small Business blog that they have released a new landing page to test your website’s mobile-friendliness and page speed for desktop and mobile all in one place. This tool should make it easier for small businesses to test their sites, as opposed to going to the specific mobile-friendly...