Understanding how users, not algorithms, search online will help your SEO
Via Sean Guillory Studying how end users, not algorithms, search for solutions online can help improve your SEO efforts. Read full article
5 Reasons Your Content Doesn’t Attract Links (and How You Can Fix It)
Via Neil Patel | @neilpatel Most off-page SEO has to do with just one activity — link building. When Google sees a piece of content getting links for a particular keyword, it knows that the content must be good and relevant for that keyword. Read the full article
AdWords' new extra headline: 7 ways to make the most of it
Via Matt Lawson | @onemanisthelaw During a Google Performance Summit Keynote, a wide range of exciting new stuff was introduced, most noticeably were the expanded text ads. Currently being tested are ads with two 30-character headlines and one 80-character description line. Compared to your existing ads, it’s 45 extra characters in text, plus an...
Google launches business-friendly tool that tests your website mobile-friendliness & page speed
Via Barry Schwartz | @rustybrick Google announced on the Google Small Business blog that they have released a new landing page to test your website’s mobile-friendliness and page speed for desktop and mobile all in one place. This tool should make it easier for small businesses to test their sites, as opposed to going to the specific mobile-friendly...
SEO or Content Marketing? Here's How to Rock Both
Via Goran Mirkovic | @ClemmRusty When it comes to SEO and content marketing, people constantly feel like one is more important than the other. For most inexperienced online businesspeople, SEO seems as something that is essential to their websites' successes, while content marketing feels like a strategy that only big and powerful brands have the...
Google continues testing new search results interfaces
Via Barry Schwartz | @rustybrick Google is constantly playing around and testing user interfaces for their search results and other services. Just recently, we captured them testing black instead of blue links in the main search results. Now, we are seeing Google testing two different interfaces, one that has a much more spacious and wider search...
Boost Your SEO Efforts Through Social Media, Contests and Giveaways
Via Jim Belosic | @shortstacklab When it comes to connecting with customers - both existing and new - few things beat social media contests, giveaways, and sweepstakes. Contests excite fans of a brand and, when done right, encourage sharing and motivate those fans to spread the word about the giveaway, ultimately doing much of the heavy...
How Many Words In ALT Text For Google?
Via Shaun Anderson | @Hobo_Web Text in Alt tags are 'counted' by Google (and Bing) on a page level, but be careful over emphasizing them – as with every element of SEO in 2016. A lot of websites penalized for over-emphasizing invisible elements on a page, so don't do it. However, ALT tags are significant and an important challenge to get right. Use...