comScore released data last week showing 38 percent of all smartphone owners have used their device to make at least one online purchase. "Digital goods" was the most popular product category for September.
More interestingly, 56 percent of these folks made their purchase <em>while they were home</em>. And a little more than a third made their online purchase while they were in a store.
To quote Venkman from Ghostbusters: "Cats and dogs, living together."