Via Walter Chen | @smalter
Everyone is unique, and wants to be treated that way. No one summed it up like Dale Carnegie when he said "remember that a person's name is to that person the sweetest and most important sound in any language."
Every business owner knows this. Yet so much of what we do runs counter to how we build successful relationships with people in everyday life.
At every stage of the customer acquisition funnel -- the process that takes people from hearing about your product all the way (hopefully) to becoming loyal users -- there are points when treating customers as individuals can mean the difference between keeping and losing them.