Via Margot Mazur | @margotcodes
Your content is what connects you to the people who care about your business. It's more than a hastily put together blog post or tweet. Your content and marketing materials depict who you are, what your business is about, and how it can help others. Using video to get your message across allows you to show, not tell, your audience what they need to know.
88% of businesses say video is an important part of their marketing strategy. Great videos introduce a human element to your business, creating a relationship with your audience that goes beyond even the best copy. It allows your audience to connect your business with faces, people just like them, whom they can trust. From product videos, to social and thought leadership videos—they're a great tool for both brand awareness and lead generation.