The loyalty funnel: 3 KPIs for measuring customer retention

Via Jordan Elkind | @custora

As retailers move from acquisition-heavy marketing tactics to a more balanced view of how to find and keep great customers, loyalty and retention marketing have become stronger priorities for today's data-driven marketers.

When approaching customer loyalty as a marketer, it's imperative to consider the multiple stages of brand engagement each customer travels through, and how to target each customer as they enter (and exit) each unique stage.

One way to visualize these discrete stages in customer loyalty is via a funnel model.

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