Everything Marketers Should Know About Secondary CTAs

Via Pamela Vaughan | @pamelump

A secondary CTA is a call-to-action that provides an alternative conversion opportunity or action to the primary action you ideally want visitors, prospects, or leads to take. Your secondary CTA is generally featured less prominently than your primary CTA, and it can be a great way to further engage and capture people who may not find the offer in your primary call-to-action appealing.

Why are secondary CTAs beneficial? In addition to saving lost conversion opportunities, secondary CTAs can be beneficial for a slew of other reasons ...

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