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How to use Information Architecture in Marketing to Win Your Website

Information architecture in marketing

Via Piotr Koczorowski | @pkkoczorowski

Information Architecture (IA) helps you structure your content and information in an efficient way. Define your audience, establish the information you want to convey, align your design and language to your information, create guidelines, and start measuring. Learn what IA is, common IA mistakes, and most importantly, how to use it to make it win on your website.

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