Via Derek Edmond | @DerekEdmond
We all know Google Search Console has evolved significantly. One of the key areas where the platform has become essential is in the Search Analytics dashboard. With nearly all organic keyword data blocked due to "not provided," this dashboard has become more important in helping SEO campaign management.
And while Search Analytics data is still not reliable for connecting individual keywords to direct leads, the opportunity to build out content marketing campaigns through keyword research is significant.
In this column, I am going to showcase 3 tactical applications of Search Analytics data analysis that can be applied to make more meaningful, SEO-centric content marketing decisions.